Facebook Pixel Information

FB Track Type Description
Lead This will be fired when they visit the public event page.
InitiateCheckout When a customer starts the order process this will display either where they pick a price level or where they select the quantity. It will only be displayed once during the order process.
AddToCart Once tickets have been added into the users order to complete the checkout this will be fired. It will either display on the first one of the following pages that they view which depends on their order type that is selected. This will only be displayed once during their order process.
  • selectaseat.php
  • login.php
  • addons.php
  • shipping.php
  • ticketnames.php
  • playercard.php
  • billing.php
AddPaymentInfo This will be fired when they are on the page that is asking them to insert their payment info event if AddToCart is displayed at the same time. This will only be displayed once during their order process.
Purchase (value/currency) Once their order has been completed we will fire off the Purchase tag and pass through the variables of the value (amount of their order) and the currency (USD). This will only be displayed once even if they reload the thanks page multiple times.